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Keywords: Marketing planning
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Journal Articles
Supply Chain Management: An International Journal (1999) 4 (1): 11–13.
Published: 01 March 1999
... thinking. In any case, these departments argue that their side of the business changes so frequently, it is difficult to document what goes on. © MCB UP Limited 1999 BPR Customer service Marketing planning Sales planning Supply‐chain management Enterprise resource planning (ERP...
