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Keywords: Product innovation
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Journal Articles
Supply Chain Management: An International Journal (2007) 12 (1): 3–13.
Published: 30 January 2007
... planning Demand management Product innovation Matching demand characteristics to supply chain capabilities in order to capture sales opportunities and to satisfy customer needs in terms of speed, location and product variability is the purpose of supply chain planning (Cooke, 1999 ; Council...
