Keywords: Product launch
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Journal Articles
Supply Chain Management: An International Journal (2004) 9 (3): 209–212.
Published: 01 July 2004
... rather than the POS is the bullwhip effect that distorts demand as you move upstream in the supply chain. The paper presents how this problem can be overcome by using market mix views of product categories and simple smoothing techniques. © Emerald Group Publishing Limited 2004 Demand Product...

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