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Keywords: Promotional methods
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Journal Articles
Understanding demand management challenges in intermediary food trading: a case study
Available to Purchase
Supply Chain Management: An International Journal (2009) 14 (3): 224–233.
Published: 01 May 2009
... Adebanjo can be contacted at: D.Adebanjo@liv.ac.uk © Emerald Group Publishing Limited 2009 Demand management Food Industry Supply chain management Promotional methods Therefore, unlike most branded organisations in the food industry, food traders do not operate their own...
Journal Articles
The impact of marketing initiatives on the supply chain
Available to Purchase
Supply Chain Management: An International Journal (2003) 8 (4): 317–323.
Published: 01 October 2003
.... Better coordination is required between marketing and manufacturing to ensure manufacturing knows the length of the deal, the volume change in purchasing and the timing of all deals. © MCB UP Limited 2003 Supply chain management Marketing management Simulation Consumers Promotional...
