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Keywords: Repeat buying
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Journal Articles
Supply Chain Management: An International Journal (2000) 5 (1): 45–54.
Published: 01 March 2000
... a supply chain orientation if they understand quality‐related factors that drive consumer satisfaction and repeat buying behaviour. Intercept surveys of 124 consumers revealed that 46 per cent ranked price as the most important attribute influencing the purchase decision, followed by taste (25 per cent...
