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Keywords: Servitization
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Journal Articles
Service breadth or depth? A customer perspective
Available to Purchase
Supply Chain Management: An International Journal (2023) 28 (4): 666–681.
Published: 04 October 2022
...Ying Zhang; Zelong Wei; Jie Gao Purpose To enhance the value of servitization in customers’ problem-solving, this study aims to examine and compare the effects of manufacturers’ service breadth and depth strategies on their customer-based performance. It also explores how these effects...
Journal Articles
Supply and demand chain management: the effect of adding services to product offerings
Available to Purchase
Supply Chain Management: An International Journal (2013) 18 (6): 618–629.
Published: 23 September 2013
... and service (Parry et al., 2012); and the role of the business model (Bustinza et al., 2013). Oscar F. Bustinza can be contacted at: oscarfb@ugr.es © Emerald Group Publishing Limited 2013 Servitization Customer linking Demand management Supply chain management United...
