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Keywords: Technology innovation
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Journal Articles
Supply Chain Management: An International Journal (2023) 28 (4): 803–824.
Published: 18 January 2023
... ideas and technologies, diffusion of innovation (DOI) research has been conducted since the 1940s (Prescott and Conger, 1995). In the DOI model, technological innovation characteristics, including complexity, compatibility, relative advantage, trialability and observability, can impact the attitude...
