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Keywords: Trust building
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Journal Articles
Supply Chain Management: An International Journal (2025) 30 (6): 782–798.
Published: 31 October 2025
...Min Guan; Ai-Fen Lim; Kay-Hooi Keoy Purpose The metaverse enables users to engage in an immersive virtual world through sensory feedback mechanisms. The purpose of this study is to investigate how immersive virtual environments in the metaverse enhance trust-building among manufacturing...

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