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Keywords: Vertical marketing
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Journal Articles
Supply Chain Management: An International Journal (2012) 17 (2): 187–201.
Published: 09 March 2012
... Retailing Merchanting Vertical marketing Sweden Supply chain integration is a frequently examined topic in the supply chain management (SCM) literature. In order to grow – and sometimes to survive – companies must make wise decisions regarding appropriate governance models for efficient supply...
Journal Articles
Supply Chain Management: An International Journal (2006) 11 (1): 34–43.
Published: 01 January 2006
... and spotty. Specifically, there is little reliable research that relates: © Emerald Group Publishing Limited 2006 Supply chain management Integration Vertical marketing Product life cycle Environmental management Arguably, development of the integrated supply chain is the most...
