Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
In any competitive market, advertising invariably has a key role to play. Companies that get it right reap the rewards, while others risk ending up among the also‐rans. No wonder many organizations invest so heavily in their marketing activities. Few spend more than those in the automotive sector, where manufacturers fight to prosper against a background of changing market conditions that bring new pressures and demands. We all accept that building and sustaining brand reputation is tough enough at the best of times, so achieving the objective within such a challenging environment is clearly something else. As car ownership continues to soar, it's little wonder that most people in industrialized nations regard buying a motor vehicle as a major investment. To the vast majority, only the purchase of a house involves greater financial outlay. Buyers therefore don't take decisions lightly and choice often only emerges after a complex elimination process that involves a series of stages.
Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.
The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.
