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Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

For the entrepreneur in their first years of growth, the choice of how to sustain their early growth should be relatively straightforward. They had an idea, put it into action, exploited the gap they had seen, and made money on the back of it. To keep things expanding, however, a new strategy is needed once the competition start to make gains, and this is often a classic three‐way split to keep things going on more than one front. Road A means consolidation and reinvestment in existing market, Road B is branching out into new markets, and Road C entails hedging investments in a range of areas. Simple if you have only one existing product line to worry about, but what if you are a multi‐billion dollar operation?

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

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