Interview with B. Joseph Pine II: Interview by Rachel Brown

An interview with Joseph Pine II, co‐founder of Strategic Horizons LLP of Aurora, Ohio, USA, is co‐author of Authenticity: What Consumers Really Want and The Experience Economy: Work is Theatre & Every Business a Stage.

This briefing is prepared by an independent interviewer.

Joseph Pine II specializes in helping executives see the world differently, which he began with his first book, Mass Customization: The New Frontier in Business Competition. He encourages companies to focus on the five ways that they can most directly influence consumer perceptions, and the drive towards authenticity.

Provides strategic insights into why the most original minds in business win.