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Purpose
The purpose of this paper is to present and an interview with Rowan Gibson, a global business strategist, bestselling author and an expert on radical innovation.
Design/methodology/approach
This briefing is prepared by an independent interviewer.
Findings
Rowan Gibson teaches some of the world's largest and most successful organizations how to seize new growth opportunities, create new markets and even transform industries by recalibrating their whole organizational system around the paradigm of innovation..
Originality/value
The interview provides insights into how to build and sustain a company‐wide innovation capability.
© Emerald Group Publishing Limited
2009
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