This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
This review is based on “Value proposition as a catalyst for a customer focused innovation” by Jaka Lindič and Carlos Marques da Silva. By way of a case study based on Amazon.com's innovations, they offer a framework for identifying value proposition elements, comprising performance, ease of use, reliability, flexibility and affectivity (PERFA).
The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations.
The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.
