– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
– This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
– The business fraternity rightly acknowledges the importance of Generation Y consumers. Also referred to as Millennials, this group consists of around 83 million members in the USA alone and is the largest since the Baby Boomers. Successfully segmenting such a vast consumer cohort is clearly a daunting task for any marketer. Generation Y consumers are somewhat unique compared to preceding segments.
– The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.
– The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
