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Purpose

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

– This briefing is prepared by independent writers who add their own impartial comments and place the articles in context.

Findings

– Falling in love with one’s own product is not rational behavior and could be misleading, as it blinds people to strategic foresight. Products should be designed with a strategic focus that is both innovation- and customer-centric.

Practical implications

– The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.

Originality/value

– The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

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