The hidden story behind Dancing with gorillas: strategies for partnering with a multinational

Article Type: Abstracts From: Strategic Direction, Volume 28, Issue 2

Prashantham S.Ivey Business Journal, 2011, p. 1

Given the sheer asymmetries between start-ups and MNCs, argues that business as usual is unlikely to bear fruit. Instead, start-ups must form, consolidate and extend MNC relationships through less orthodox partnering strategies. This article describes those strategies and suggests how smaller firms can overcome some of the obstacles inherent in partnering with multinationals.ISSN: 1481-8248Article type: ViewpointReference: 40AS573 (Permanent URL)

Keywords: Multinationals, Partnering, Small firms,Start-ups, Strategy