Britannia discovers the benefits of analytical CRM Available to Purchase

Imagine walking into your local bank to be greeted by a friendly assistant who, after asking only for your name (no account code or reference number), then has access to all of your details enabling him or her to serve you immediately. While you are being served, the assistant observes that you have recently called the customer service department on two occasions and asks whether you are completely satisfied at present. When you say that actually you are thinking of switching companies, the assistant is able immediately to recommend a range of products more suited to your banking needs, thanks to the information in front of them. All the advice given is relevant to you as an individual. You are no longer just a number.