Skip to Main Content
Article navigation
Volume 18, Issue 11
1 December 2002
Strategic Direction Cover Image for Volume 18, Issue 11
Viewpoint| December 01 2002

Caught in a downward trend: how Fiat, AOL and Levi’s dealt with failure Available to Purchase

Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-8588
Print ISSN: 0258-0543
© MCB UP Limited
2002
Strategic Direction (2002) 18 (11): 6–9.
https://doi.org/10.1108/02580540210794076

Whether you are based in the USA, Europe or the Far East, now is not a good time to be in the corporate game. Markets are struggling, corruption is rife and trust in big business is diminishing daily. All over the globe, companies are berating their bad fortune at the terrible timing of this global depression.

Keywords:
Company performance, Fiat, AOL Time Warner, Consumer attitudes
© MCB UP Limited
2002
You do not currently have access to this content.
Don't already have an account? Register

Purchased this content as a guest? Enter your email address to restore access.

Please enter valid email address.
Email address must be 94 characters or fewer.
Pay-Per-View Access
$39.00
Rental
This article is also available for rental through DeepDyve. Read this now at DeepDyve
98 Views
View Metrics
Grounded in (virtual) reality: Utilizing the metaverse to boost competitive advantage within the hotel sector
Virtually excellent performance: Adapting virtual teams to perform at the highest levels
Supporting entrepreneurship in university ecosystems: An emerging market perspective
Artificial intelligence and strategic communication: How professionals are adapting

Suggested Reading

Fiat: a good product with a wrong strategy
Emerald Emerging Markets Case Studies (April,2013)
Fiat: a good product with a wrong strategy
Teaching Notes (April,2013)
E‐commerce: managing the legal risks
Managerial Law (February,2005)
Fiat and Chrysler, negotiating for survival
Strategic Direction (January,2015)
The performance effect of intellectual capital in the Russian context: Industry vs company level
Journal of Intellectual Capital (March,2019)

Related Chapters

History of Blockchain
The Emerald Handbook of Blockchain for Business
Firm Size, Firm Performance, and Environmental Information Disclosure Quality: Evidence from Listed A-shares Companies in China's Shanghai and Shenzhen Stock Exchanges
Digital Technology and Changing Roles in Managerial and Financial Accounting: Theoretical Knowledge and Practical Application
Age and Gender Differences in Consumer Attitudes Towards Cruelty-free Cosmetics: Integrating Social Identity Theory Within the Stimulus-Organism-Response Framework
Eco Illusions: Unmasking Greenwashing in the Shared Economy

Recommended for you

These recommendations are informed by your reading behaviors and indicated interests.

Cited By

Google Scholar
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal