Intel’s e‐business strategy Available to Purchase

Intel is the world’s largest producer of integrated circuit chips and has customers around the world. But it also faces stiff competition from companies such as Advanced Micro Devices, Motorola and Texas Instruments. In 1997, Intel began to look into e‐business. Right from the start the focus was on customer needs. To reflect this the sales and marketing division was given responsibility for driving the e‐business project forward.