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The reduction, if not avoidance, of environmental pollution arising from industrial operations is now de rigueur for most European manufacturers. In the beer industry, Germany’s Hassero¨der Brewery has introduced an operational environmental management system that has been certified in line with current eco‐audit regulation. The brewery’s eco‐balance documents all the materials and energy used in its beer production process. These material flow networks are modeled using computer software and used to prepare environmental protection targets with the aim of developing a sound environmental management system.

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