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The next five years will be extremely crucial to the global automotive industry. In facing many challenges, not least continuing over capacity, most manufacturers are looking for ways to bring back the customer, boost brands, and so improve shareholder value, profitability and market share. The answer, apparently, is technology. Automotive executives now deem technology as the key to future profitability and expect to usher in a wave of technological advancements.
© MCB UP Limited
2002
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