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The Ford Motor Company is feeling the pressure. Over the last couple of years the world’s second largest car maker has suffered a series of blows ranging from strategy crises to PR disasters which culminated in a massive $5.5 billion loss in 2001. In an effort to get things back on track, sweeping changes have been made – including the departure of CEO Jacques Nasser. But can Ford turn things around in time?
© MCB UP Limited
2003
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