Where is your focus?: The challenge and importance of customer orientation Available to Purchase

Hopefully you do not need reminding of the importance held by the processes, systems and structures you have in place to serve your customers in this service‐crazy age. Terms such as CRM, customer focus and customer orientation have quickly become part of the corporate dictionary. Put quite simply, as more and more companies continue to adapt to the tests of the service model, tackling the challenges it throws up becomes paramount.