Moving innovation beyond the four walls: The strategic importance of collaborative development

The issue of collaborative development is increasingly recognized as one of the next major frontiers for improving the process of product innovation and development. Many companies now see enormous potential in leveraging the extended value chain as they deliver solutions to customers. Yet, while collaboration with partners – a close relationship in which another party contributes a significant portion of the end solution – is taking on a greater strategic importance, the landscape is strewn with failed attempts.