Innovations: Managing and measuring for R&D success: Could do R&D (much) better Available to Purchase

Most companies now openly accept the importance of innovation and new products to business success. As a result, the assumption would be that organizations are now actively implementing the deliberate management and measurement of the R&D processes that deliver these new products. However, it seems that such practices are still nowhere near as common as they should be, and most companies have a huge gap to fill that could markedly improve their R&D performance.