A clumsy landing for BA’s corporate branding: Initial misgivings

Before the privatization of British Airways in early 1987, people in the UK said that BA stood for “bloody awful”. Even allowing for the fact that British people go in for that kind of thing – one of the companies out of which BA was created in 1973, BOAC, used to be referred to as “better on a camel” – the nationalized airline did have a reputation for being operationally incompetent and indifferent to customers.