Give “baby” enterprises the best start in life: “One‐hit wonderland”

The history of pop music is littered with one‐hit wonders; artists who scored a single success then sank without trace having enjoyed their 15 minutes of fame. A useful parallel can be made with business world. Many companies fail to achieve their potential because they are unable to adapt through innovation. They have a good initial product or service concept but they fail to progress beyond this.