Microsoft faces up to the ethical challenge: Good corporate practice commandeering the spotlight

A series of CEO shake‐ups, re‐stated earnings and rising numbers of so‐called “trust violations” have all recently drawn attention to the ugly side of the business world which – when it surfaces – often has far‐reaching implications for those caught up in the wake. For while few businesses intentionally set out to operate unethically, the recent state of affairs in the USA in particular has raised searching questions about the fundamentals of corporate conduct.