Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
Scans the top 400 management publications in the world to identify the most topical issues and latest concepts. These are presented in an easy‐to‐digest briefing of no more than 1,500 words.
IBM was untouchable 30 years ago. The IT giant enjoyed a virtual monopoly of business computing, with most of its huge revenues coming from the explosive demand for hardware. A few decades on, however, the dotcom bubble burst, competition moved in, and IBM's revenues fell by billions of dollars. As the millennium closed, the firm was in trouble. Yet ex‐CEO Lou Gerstner and his successor Sam Palmisano share a common understanding that has seen the company claw its way back into respectable profit. Despite the strategic challenges it poses, the understanding itself is short and simple: diversify or die.
Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.
The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.
