To analyze the current position of consumer goods giant Unilever, following a five‐year restructuring and the appointment of a new chairman, noting that its margins are being eroded by the pricing policy of UK and European supermarkets.
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
It's not mess, it's just curiosity – that, accompanied by a charming picture of a child painting and managing to get as much paint on herself as on the paper, is the slogan of a UK advertising campaign to promote Persil washing powder. Giving painting kits to schoolchildren, with the message “Create masterpieces with Persil”, was part of the same campaign.
The “balanced scorecard” method of communicating the company's strategy to all employees can be introduced into other organizations.
