Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
Scans the top 400 management publications in the world to identify the most topical issues and latest concepts. These are presented in an easy‐to‐digest briefing of no more than 1,500 words.
The positive impact of a good reputation on a firm's commercial viability goes without saying. However, in the world of bricks and mortar, it may take years, or even generations to build a name synonymous with quality and reliability. In the fast paced world of web‐based business, reputation is a crucial intangible asset. So how do internet start‐up firms obtain this nebulous quality which is essential for success?
Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.
The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.
