The innovation high ground: Winning tomorrow's customers using sustainability‐driven innovation

To explain “sustainability‐driven innovation”.

This briefing is prepared by an independent writer.

Claims that “sustainability‐driven innovation” is set to be a trend in innovation for the future, and a successful one.

Highlights the good and bad points to “sustainability‐driven innovation”. Explains the theory and offers some examples of successful implementation.

The paper is an independent piece based on a recent report by Arthur Little. Gives a good overview of “sustainability‐driven innovation” and how it can and does benefit business.