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Purpose
This article presents an interview with Dr. Robert S. Kaplan and Dr. David P. Norton.
Design/methodology/approach
Kaplan and Norton answer questions about their book Alignment: Using the Balanced Scorecard to Create Corporate Synergies.
Findings
Kaplan and Norton discuss the ideas in their book.
Originality/value
This interview provides useful insights into Kaplan and Norton's book.
© Emerald Group Publishing Limited
2006
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