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Purpose
To investigate why many leading businesses are struggling to finance, invent, and commercialize their innovations.
Design/methodology/approach
Observes the changes in companies' R&D departments and approach.
Findings
It is becoming apparent to many leading businesses that the traditional model of innovation – where companies single‐handedly finance, invent, and commercialize their innovations – is increasingly ill disposed to meeting the growing demand for technology enabled innovation.
Originality/value
Demonstrates how R&D is working now compared to the in‐house style of the past.
© Emerald Group Publishing Limited
2006
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