Breaking the boundaries of literary convention: A new approach for an international bestseller Available to Purchase

Presents an overview of the marketing tools used to create an international best‐seller.

The author discusses Dan Brown's background and previous failed career paths. He discusses the resolve and determination shown by Brown to become a best‐selling author and the unconventional and controversial tactics employed by Brown in his success.

Conventional approaches are inappropriate in today's modern environment, and by breaking the boundaries, Brown achieved international success.

Captures the spirit of Brown's writing and the marketing approaches, tactics and techniques he used.