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Purpose
To present the findings from the BCG's Innovation 2006 Senior Executive Survey.
Design
Reviews the results of the BCG's Innovation 2006 Senior Executive Survey.
Findings
Innovation remains a top strategic focus for many companies; however 50% of companies questioned remain unsatisfied with the financial returns on their companies' investments in innovation.
Practical implications
Discusses the problems companies face when choosing whether to invest in innovation.
Originality/value
Discusses the problems companies face when choosing whether to invest in innovation.
© Emerald Group Publishing Limited
2006
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