Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
While car maker Saab may now be part of US giant GM, its marketers haven't forgotten its roots. “Born from jets” is a powerful advertising slogan for powerful cars. But closer scrutiny of the current relationships between aircraft and automobile engineering and development might tell a different story.
Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.
The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.
