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Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

The authors reveal how strategic planning has enabled Countrywide Financial Corporation to grow and retain its place as a leading financial services provider. The company's progression from its entrepreneurial roots is chronicled, as is the emergence of a sophisticated planning process to replace the ad hoc approach that had gone before.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

Flamholtz and Kurland's personal involvement in the process allows them to provide a fascinating insight into its development and the benefits that have ensued. A valuable article that contains a wealth of strategic implications.

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