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Purpose
To investigate why, despite a significant fall in price, robot sales in the UK in 2005 were static with very few sales to small companies.
Design/methodology/approach
Based on the latest survey of robot sales in the UK produced by British Automation and Robot Association (BARA), based at the University of Warwick.
Findings
The “Appetite for Automation” survey found a number of key reasons why companies are failing to exploit the recognized potential that robotics and automation has to help the industry achieve significant cost and production benefits.
Originality/value
Nearly everyone surveyed agreed that more long‐term relationships between retailers and their suppliers would trigger more investment in automation.
© Emerald Group Publishing Limited
2006
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