Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
The emergence of a new, much cheaper competitor is common in the history of international business. When first Japanese, and then Eastern European cars entered the Western European market in the 1960s and 1970s, their low prices drew quite a crowd, but the reaction of most competitors was to emphasize the quality and styling of their own products while keeping a close eye on volumes and margins. Similarly, when a new discount retailer opens up a store, the competition may first react on process, but will try to retain the high ground by embellishing their own non‐price qualities.
Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.
The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.
