Open figure viewer
Purpose
This paper analyses how Shakespeare's plays are relevant to modern business.
Design/methodology/approach
The author uses a book called The Bard & Co: Shakespeare's Role in Modern Business for the analysis.
Findings
Shakespeare's language can help improve the language of business.
Originality/value
Shakespeare provides an opportunity to think in unexpected ways about familiar subjects.
© Emerald Group Publishing Limited
2007
You do not currently have access to this content.
