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CEO of Bridges Business Consultancy Int, which specializes in making strategy come alive. He is a specialist in implementing strategy and author of Bricks to Bridges – Making Your Strategy Come Alive and Turning It on – Sure‐fire Business Stories to Ignite, Excite and Entertain. Bricks to Bridges can be purchased through Gazelle Book Services Ltd, Tel 00 44 1524 68765 Fax 00 44 1524 63232 and is available on Amazon. Before founding Bridges, he was Asia Pacific Regional Vice President for Citigroup. He has lived and worked in the UK, USA and Australia, and has operated in Asia since 1989. He holds an MBA from the National University of Singapore. Robin is the founder and president of Business Roundtable for Innovative Management, a Singapore‐based management think tank and a founding member of Asia Speakers Association. He can be contacted at: bridges@bridgesconsultancy.com or via Bridges Business Consultancy Int web site: www.bridgesconsultancy.com or by telephone at: (65) 6832‐8000.