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Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

The UK mortgage market has undergone huge changes in recent years, as the social demographic has evolved and divided. New market sectors are coming of age with consumers within those sectors having their own unique needs, requirements and limitations. When these new customer types emerge new niche markets are created. Those lenders and finance providers able to grasp and embrace such changes, are the lenders who are most likely to succeed.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

As consumers' lending requirements become ever broader in the future, it is the lenders that remain flexible, knowledgeable and above all committed to their market, that are most likely to be successful in gaining the trust and business of consumers.

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