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Purpose

An interview with Polly LaBarre, co‐author of Mavericks at Work.

Design/methodology/approach

This briefing is prepared by an independent interviewer.

Findings

LaBarre outlines the rationale behind the launch of her book (co‐authored with William C. Taylor), and shares her thoughts about non‐conformity being the way forward in business.

Originality/value

Provides strategic insights into why the most original minds in business win.

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