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Purpose
An interview with Michael E. Gerber, best selling author of The E‐Myth Revisited and E‐Myth Mastery.
Design/methodology/approach
This briefing is prepared by an independent interviewer.
Findings
Michael E. Gerber has coached, taught and trained over 50,000 small businesses in 145 countries and has become the world's pre‐eminent small business guru.
Originality/value
Provides insights into how to successfully start up a business.
© Emerald Group Publishing Limited
2008
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