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Purpose
The purpose of this paper is to provide an interview with Jonas Ridderstråle.
Design/methodology/approach
This paper is an interview with Jonas Ridderstråle.
Findings
Discusses the ideas in Funky Business Forever.
Practical implications
Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.
Originality/value
The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.
© Emerald Group Publishing Limited
2008
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