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Purpose
The purpose of this paper is to interview Bob Livingston, formerly head of sales at Unilever's The Lipton Company, and the founder and CEO of REL Communications, a consulting firm that moderates the Client Service Advisory boards.
Design/methodology/approach
This briefing is prepared by an independent interviewer.
Findings
Bob Livingston shares his view of client service and its importance, an area in which he has extensive knowledge.
Originality/value
The paper provides strategic insights into why the most original minds in business win.
© Emerald Group Publishing Limited
2009
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