The purpose is to understand how Wilh. Wilhelmsen Shipping Company defines CSR, the developmental experiences of the leaders toward CSR, and to identify strategies, policies and practices implemented to support CSR.
As part of a larger CSR research project on European‐based companies practicing CSR, the authors explore the depth and integration of CSR throughout the Wilh. Wilhelmsen Shipping Company, which has its headquarters in Norway.
There was interest and energy for developing or finding appropriate ways to measure the benefits of social initiatives that are as robust as the current environmental measures, so as to build a business case (in addition to a moral case) for this aspect of 3BL.
The authors concede that they did not learn much about how individuals came to value CSR, although clearly many did. For the most part, people saw protecting the environment and taking care of people as natural activities, both for ordinary citizens and corporate organizations.
