This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
While branding, in all its varied manifestations, is a tool with which to strengthen the organization's positioning in the market there is a danger in creating a brand which not only fails in that aim but does real damage. Companies' attempts to eliminate or weaken low‐cost rivals by launching a “fighter brand” have led to success for some, but a trail of wreckage for others.
Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.
This briefing provides insights on the cultural environment and changes that need to occur to implement innovation planning methods within large enterprises.
The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.
